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July 5th 2010 06:09

The Fuzzy team are excitedly preparing for another epic instalment of Parklife, Australia's biggest outdoor electronic/indie music event which kick-starts the festival season. An announcement will be made in the next couple of weeks, ending the annual fever of line-up speculation that’s grown out of Parklife’s habit of defining the coming Summer’s soundtrack.

Gold Coast - Saturday 25 September
Perth - Sunday 26 September
Melbourne - Saturday 2 October
Sydney - Sunday 3 October
Adelaide - Monday 4 October

Parklife 2010 will be crammed with new artists Fuzzy loves (we’re sure you’ll feel the same) alongside some you will definitely not be expecting! ‘What Fuzzy loves’ just happens to be very cool and they turn it into one seriously classy tour across the nation, in some of Australia’s most beautiful inner-city parklands.

This is an outdoor music event for people in the know, for clever cats, indie kids, creatives, hipsters, fickle blogsters… basically anyone who appreciates music that is good! Parklife is a portal to what’s musically hot and rad and cool and all of those other words people use to describe things that are great.

Fuzzy Co-Founder and creative guru John Wall is super-excited about what’s to come "This year’s going to be huge… there are some really cool surprises for music lovers across the country. If you think you know Parklife, you’re going to love where we’re taking the line-up this year. It’s not what you expect".

Fuzzy have a track record for sniffing out tunes and artists across the globe who will define the coming summer. "Year on year we’ve booked Parklife acts ahead of fame and fortune, and they've blown-up, just as Aussie music fans see them live for the very first time," says Ming Gan, Fuzzy Co-Founder and touring svengali, charged with handpicking the artists.

Fuzzy presented Australia with La Roux, Empire of the Sun, Justice, Soulwax, Santigold, Mstrkrft, Erol Alkan and Junior Boys in the past few years alone. ‘We’ve got a really phenomenal mix for this year," he says.

Expecting to entertain over 140,000 happy people nationally in 2010, Parklife brings together the most satisfying music experience with the best of Australia’s great outdoors - the greenest parks in five of the nation's capital cities - a combo that equals an unequalled experience. Coupled with Fuzzy’s track record and defining principal "great times, done properly", Parklife is the premiere music festival for true to the source, passionate music lovers - and the first chance to experience the music, fashion and youth culture that defines Australia’s summer ahead.

"We're so happy at how far Parklife has come," says Fuzzy Director and GM Adelle Robinson; "Parklife was the first-ever outdoor event we staged in March 2000 - with just one stage, 3 DJs and about 1000 Sydney-siders. We started out wanting to take electronic music out from the dark smoky clubs and into the sunshine”.

Gold Coast - Saturday 25 September
Perth - Sunday 26 September
Melbourne - Saturday 2 October
Sydney - Sunday 3 October
Adelaide - Monday 4 October

“To see Parklife grow to encompass the most picturesque parks across the nation, and move beyond a ‘dance’ event – bringing to Australia the hottest DJs and bands across pop, indie and electro cultures, demonstrates a vibrant, evolving and sustaining festival we’re incredibly proud of,” she says.

From humble beginnings, Parklife’s founder – Fuzzy Events, was the brainchild of Gan and Wall – a lighting operator and DJ - who amongst university studies and careers in computing and finance masterminded a plan to escape the corporate world and indulge their first love – music. Fortuitously, Fuzzy was hatched one night fourteen years ago when they were bored working an eight-hour nightclub shift. With Robinson joining Fuzzy in the early days, the holy trinity of lighting, music and door-girl was complete! None of the team had worked in music promotions, but figured it was worth a shot. This attitude has seen Fuzzy rise past its competitors to dominate the Aussie music events industry

The proof is in the numbers. Fuzzy are the first-ever Australian music promoters to sell out a major event in less than ten minutes. Harbourlife, a runaway success and lovingly nick-named “son of Parklife” by the team; sold out in just six minutes in 2008, and five minutes in 2009! Field Day has completely sold out each year since its conception in 2002 and Shore Thing, the biggest New Years Eve party in Sydney, attracts a host of major acts each year held at the world renowned, iconic Bondi Beach.

The team has also been responsible for introducing genres to the Australian music scene. The first to lure break-beats over from the UK in the early 90s and promote the hell out of it, Fuzzy kick started the nations’ electro obsession that came to dominate clubs and radiowaves in the noughties.

Clear in their role as industry leaders, Fuzzy knows youth culture, and their part in defining it. Huge supporters of music charity Heaps Decent – which provides underprivileged and troubled indigenous kids opportunities to forge careers in the music industry, Fuzzy donated $100K to the charity last year, not only providing an annual income but also handling the charity’s admin and legalities. Industry guests at Fuzzy events are also asked to donate $20 at the door or gate to Heaps Decent, which helps raise additional funds.

Pushing boundaries in the Australian music scene for the past 10 years; Fuzzy continues to lead the charge in showcasing hugely talented and diverse line-ups that blend bands, DJs, electronica, pop and indie together. It’s hard to define the sound of a Fuzzy event and if you’re into music, why would you even want to?

Gold Coast - Saturday 25 September
Perth - Sunday 26 September
Melbourne - Saturday 2 October
Sydney - Sunday 3 October
Adelaide - Monday 4 October

Whatever the sound for summer is this year you can be sure it’s going to be big. With the tenth birthday of Parklife to celebrate, the folks at Fuzzy are gearing up for one killer party!
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