Bliss'nEso
December 3rd 2010 06:29
Link: www.blissneso.com
BLISS N ESO
LAUNCH INNOVATIVE TOUR CAMPAIGN
Sydney’s Bliss N Eso, a group that has long been at the forefront of the digital media game, have launched a campaign which enables their fans to decide the route of their next national tour.
It’s an unusual move for a band of their size, who last year completed the highest ever selling tour by an Australian hip-hop act, headlined some of the biggest festivals in the country and their latest album, Running on Air debuted at #1 in August this year.
Before becoming an all-conquering juggernaut, they built their fanbase through a combination of online promotion (in the ‘MySpace era’) and a never-ending touring schedule. In more recent years, they’ve focused touring internationally and in capital cities, but they’ve decided that it’s time to pay homage to the smaller towns once again.
The band have utilised a Facebook sharing application which enables entrants to gather the troops on their own personal page, amplifying the reach of their 200,000 fans to an infinite number of Australian Facebook users. Within 48 hours of launching, the competition had drawn tens of thousands of votes from across the country, and around the world.
As of Thursday 2pm AEST, the top five poll voters consisted of Wagga Wagga, the Sunshine Coast, Mount Gambier, the Blue Mountains and Sydney – making only one of them a capital city. Seemingly the more rural areas are seizing their opportunity to bring an act of Bliss N Eso’s size to their doorstep. The competition ends at 10pm AEST on Wednesday 8th December, with the winners announced on that Friday.
Competition link: www.blissneso.com/vote
Bliss N Eso have just released Reflections, the new single off their latest album – Running on Air. The upcoming festival season sees them play at the sold-out Southbound Festival on NYE before they take to the main stage at the (also sold-out) national Big Day Out tour.
Running on Air out now through Illusive
LAUNCH INNOVATIVE TOUR CAMPAIGN
Sydney’s Bliss N Eso, a group that has long been at the forefront of the digital media game, have launched a campaign which enables their fans to decide the route of their next national tour.
Before becoming an all-conquering juggernaut, they built their fanbase through a combination of online promotion (in the ‘MySpace era’) and a never-ending touring schedule. In more recent years, they’ve focused touring internationally and in capital cities, but they’ve decided that it’s time to pay homage to the smaller towns once again.
The band have utilised a Facebook sharing application which enables entrants to gather the troops on their own personal page, amplifying the reach of their 200,000 fans to an infinite number of Australian Facebook users. Within 48 hours of launching, the competition had drawn tens of thousands of votes from across the country, and around the world.
As of Thursday 2pm AEST, the top five poll voters consisted of Wagga Wagga, the Sunshine Coast, Mount Gambier, the Blue Mountains and Sydney – making only one of them a capital city. Seemingly the more rural areas are seizing their opportunity to bring an act of Bliss N Eso’s size to their doorstep. The competition ends at 10pm AEST on Wednesday 8th December, with the winners announced on that Friday.
Competition link: www.blissneso.com/vote
Bliss N Eso have just released Reflections, the new single off their latest album – Running on Air. The upcoming festival season sees them play at the sold-out Southbound Festival on NYE before they take to the main stage at the (also sold-out) national Big Day Out tour.
Running on Air out now through Illusive
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